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Personas: How the Web Sees You

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How does the internet see you?

Enter your name, and Personas scours the web for information and attempts to characterize you – to fit you to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.
[Thanks Ranae!]
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7 Responses to “Personas: How the Web Sees You”
  1. Jamie says:

    Interesting… I put in my name, and number two, after education, was “sports”. I’d have to assume that came from “games”, unless my two years in the Wesleyan intramural inner tube water polo league have a larger internet presence than I suspected.

  2. Jamie says:

    Something else suspect about this site, which I just want to point out… I put my name in twice, just to see… and got two completely different sets of results. Not sure what that says about their algorithm…

  3. Randee says:

    Interesting, but of course it only can pull out info based on two words: Your name. And it may be a name you have in common with others — I imagine “John Smith” gets very few results that make sense.

  4. Hawkes Klein says:

    Yeah man I’m calling BS on this one… I did it yesterday and today and they’re TOTALLY different (and today btw one of my bars is “sports” which is ludicrous). Plus I’m the only one of “me” out there so there’s no excuse.

  5. Interesting ~ mine wasn’t too bad. Although I got sports in there as well. I’m pretty sure my soccer years in middle school weren’t tabulated. Where does that quantity come from?

    http://www.popten.net/wp-content/uploads/2009/08/juan-persona.jpg

  6. Hawkes Klein says:

    well yesterday it instead of “sports” it said “books” hahahahah so really. If there is anything on the internet that alludes to me enjoying reading I’ll be floored.

  7. Jeremy Kotin says:

    I just saw my name and was so very confused! haha… this is so weird. The one in this post made much more sense than the one I just did which put books and fame first. Not sure I believe in this one, but I like the pretty way it organizes things…

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