The White Roof Project

A couple of months ago I got really inspired at an environmental committee event on earth day. The speaker was Dan Miner, and he spoke passionately about urban heat islands. Two months later I accidentally started a non-profit, and found myself building an epic infographic to describe the kind of change we could make. You can find it right here.

So,  are you looking for that easy fix to prevent climate change?  Here’s a no brainer that can make a big difference: white roof paint!  What’s that? White roofs can make a big difference in the air temperature. That means a cooler city and climate change prevention.  Here’s the story:

What’s more?  There is already momentum behind white roofs.  President Obama supports them, and the American Recovery and Reinvestment Act (stimulus) provides funding for green jobs including weatherization and initiatives like white roof painting that both create jobs and curb climate change.

So why isn’t every roof white? We’d like to know that too. You can help us fix the problem.

GO HERE TODAY.  Make a donation of time, money or knowledge.  You can be part of the paint-it-white-go-green movement!