Bike Hero, You’re Still My Hero

So apparently there was some controversy and feelings of betrayal swirling around this ridiculously amazing video, when it was discovered that it was actually created by a rich and powerful (and, one assumes, soulless) ad agency, and not in fact by a group of suburban teenage geniuses.
Whatever.
I just discovered this sublime slice of so-coolness 15 minutes ago, and I don’t care who made the damn thing, I’m just glad somebody did. Hell, I’d sell my soul to be able to make something this good. If only all corporate art was this transcendent.

Matt Lambert

Matt grew up in Takoma Park, MD, and attended a public French-immersion elementary school before going to a regular english-speaking middle school where he met Chris Baily and Juan Carlos Pineiro. He remembers sitting down with them at lunch one day in the early fall of 7th grade and thinking, "oh no... is this the nerd table?" Thank goodness it wasn't!

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2 Responses

  1. movie fan says:

    whether or not this was deliberately created to be a viral video, it still rocks… i could not tell at any point that it was fake

  2. movie fan says:

    whether or not this was deliberately created to be a viral video, it still rocks… i could not tell at any point that it was fake

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